Market Research and Analysis

• How will you compete in the market with your idea or service?
• Who are your competitors?
• How are you priced relative to others?
• What are your competitive advantages?
• Who is your target market and what characteristics describe this market?
• What are your consumers’ lifestyle habits and buying patterns?
• What changes are coming in your industry?

These are all questions that we can help you answer so that your positioning in today’s market is competitive and cutting edge. All of this research is essential to knowing how to best spend your advertising dollars. It also forms the basis for a grounded marketing plan.

Cash Flow Projections

Lenders and equity investors want to know that the assumptions you make for your revenue flow are substantiated. Sometimes “worse case” and “best case” scenarios are needed. Other times it is necessary to develop multiple cash flow projections based on different staffing, equipment, and expense variables. We at K Communication understand realistic and well thought out cash flow projections. Pro forma profit and loss statements, cash flow projections and balance sheets can be customized for your business proposals and financing options.

Financial Analysis

With extensive experience in budget reviews, financial analysis, and managerial accounting, we at K Communication will use several tools to evaluate business choices for you. Using cost volume profit analysis along with sophisticated marketing research, we can help you to look at how sales, cost of goods sold, contribution margins, and breakeven analysis can provide you with management choices that better your bottom line.